Digital Media & Marketing

This course is designed to guide new small business owners (or those thinking about starting their own venture) through the simple steps of how to communicate about their products or services to potential customers.

You will discover how social media differs from traditional marketing and PR activities. The course explains how these differences can be utilised to create stronger customer relationships, and how specific, measurable goals can be set and achieved.

The difference between Marketing and PR
Developing a strategy
Different tactics
Understanding social media
Social Media platforms
Putting it all together
Monitoring and evaluating success.